Krystle and Sammie of Colour Bar Salon came to Yikes in 2024 to create a brand identity for their new salon. With the salon buildout already underway, we were tasked with creating a brand that would go with the color palette and vibe they already started to establish. The resulting identity pairs a modern wordmark with simple and elegant typography and imagery. The combined assets create a brand that conveys high-quality luxury with a fun and welcoming environment.