Groovy Babe Resale is an online secondhand home goods and plus-size clothing retailer in Rhode Island. Founder Danielle wanted to turn her passion for thrifting into something to sustain her financially. Her business was rapidly growing and she needed a professional logo and identity to instill trust as an online secondhand company.

With a name like Groovy Babe, our design direction was a no-brainer. Yikes took inspiration from the 60s to create funky, custom typography for the logo while keeping modernity and brand evolution in mind. We created an eclectic, expanded color palette to cover both the vintage and plus-size clothing aspects of her brand. The result is a flexible brand that honors the past, embraces the present, and will grow alongside Groovy Babe for years to come.