KELMA Collection is a women’s wear brand focusing on “one-of-a-kind” pieces made from vintage and thrifted fabrics. The brand supports local shopping, sustainability, and providing high-quality garments.

Owner Kelsi came to Yikes in 2020 to update her existing branding, wanting to highlight quality, sustainability, quirkiness, and fun in her updated identity. We updated her brand with a bright color palette, bold, retro typography, and graphic accent illustrations.

Along with a new logo suite, Yikes updated KELMA’s garment tags, provided front-end web design to help Kelsi update her website, and designed social media content to guide her on future designs. The resulting brand refresh successfully encapsulated KELMA’s vibe in a visual style that supports the work Kelsi lovingly creates.